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Some Firms Find It's OK Again To Be A "Dot-Com'.(INTERNET & TECHNOLOGY)
Byline: NICK TURNER
Well, well. Suddenly it's OK to be a dot-com again.
Hotel Reservation Network Inc. last week changed its name to Hotels.com. Such a move was common in the late 1990s and 2000, when companies embraced the Internet. But as dot-coms began to die off in droves, a stigma emerged. The term "dot-com" became synonymous with a poorly managed, frivolous, money-losing company.
As a result, few firms have adopted a dot-com name since mid-2000. In fact, some that survived the shakeout clipped the dot-com from their corporate monikers.
That's why Hotels.com is notable. It's not ashamed to be a dot-com. And with reason, analysts say. Like a few other dot-coms, it's shown it can make money online.
"What we're telling the marketplace is: It's smart to be a dot-com," said Bob Diener, president of Hotels.com. "It's a myth that you can't be profitable in a dot-com body."
The company sells hotel room reservations via Web sites and toll-free call centers. Sales and earnings have risen steadily over the years -- through good times and bad.
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