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No Fools Picking Stocks, But Can Motleys Sell?(THE SMART INVESTOR)(IBD INVESTOR PROFILE)

Investor's Business Daily

| April 01, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: KEN HOOVER

The brothers Tom and David Gardner are no fools. But they are Fools. They use the capital F to separate themselves from what they dismissively call the Wise Men of Wall Street.

As the Motley Fools, they've built a good business preaching Foolishness to the investing public. More than 2 million people visit their fool.com Web site each month. (But be careful. It's April Fools' Day.) They write best-selling books and a newspaper column, host a radio show and are launching an investment newsletter.

By Foolishness, they mean you can ignore the conventional wisdom and beat the pants off mutual fund managers, hotshot analysts and the S&P 500. All you need is education and patience.

To prove the point, they invested $50,000 in what they now call the Rule Breaker Portfolio. As of March 25, it was worth $350,787. That's a 375% return since it was started Aug. 4, 1994, and an annualized return of 27.9%, more than double the S&P 500.

They've made some great picks: AOL, Iomega, Starbucks and Amazon.com, to name a few.

David, 35, whose investment style is the more aggressive, looks for companies he knows as a consumer.

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