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JOS. A. BANK CLOTHIERS INC. Hampstead, Md. Guys Can Buy Clothes All By Themselves Now.(THE NEW AMERICA)
Byline: ADELIA CELLINI LINECKER
It's time for clothes retailers to give men some respect.
For years, the stereotype that men hate shopping gave retailers an excuse to ignore them as viable consumers. Instead they targeted women, who often shop for the men in their lives.
But recently, apparel retailers that cater to men tell a different story. They say more men are shopping for their own clothes.
Need proof? Take a look at a recent poll by Yankelovich, a firm that analyzes marketing trends. It says about 45% of married men like shopping and consider it a relaxing and enjoyable experience.
Sure, most would rather shop for sports cars or golf clubs. But the survey also shows that many enjoy shopping for clothes, jewelry, furniture and home accessories.
Robert Wildrick, chief executive of menswear retailer Jos. A. Bank Clothiers, has seen the shift firsthand.
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