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DICK'S SPORTING GOODS INC. Pittsburgh, Pa.; A Winning Game Plan Keys Retailer's Growth; Service Also Is A Plus; In the competitive world of sports retail, this firm carves out unique niche.(THE NEW AMERICA)
Byline: AMY REEVES
A name like Dick's Sporting Goods Inc. could hardly have been created by poll testing. So it's not surprising the company is named after a real person.
Richard Stack's first store opened in upstate New York 54 years ago. For many years it remained a mom and pop operation. When his son Edward took over in 1984, the "chain" had only two branches.
Things have changed. Today the company boasts 141 stores in 25 states. Two months ago it had its initial public offering, and watched its stock rise from 12 to near 21.
Dick's has carved out a good slice of a highly competitive market that includes rivals such as Sports Authority Inc. and Galyans Trading Co.
It's done that by appealing to the serious sportsperson, analysts say. Dick's sells more equipment and less clothing than most other sports retailers, and the clothing it does sell is more functional than flashy.
The approach has its risks. Most sports retailers are tempted to sell more high-fashion apparel because the margins are so good. But the market is less stable.
- Dick's Sporting Goods Teams Up with MLS and U.S. Soccer.
- Press release article from: PR Newswire March 19, 2008 700+ words
...PRNewswire-FirstCall/ -- Dick's Sporting Goods and Soccer United Marketing...current agreement, now making Dick's Sporting Goods the Official Sporting Goods...playing in the league in 2008. Dick's Sporting Goods will also become the Official...
- Dick's Sporting Goods Agrees to Acquire Chick's Sporting Goods.
- Press release article from: PR Newswire November 26, 2007 700+ words
...PRNewswire-FirstCall/ -- Dick's Sporting Goods, Inc. and Chick's Sporting...community involvement compliments Dick's Sporting Goods strategy," said Edward...Chick, CEO of Chick's Sporting Goods. Dick's management anticipates...
- Dick's Sporting Goods Announces the Grand Opening of Dick's Sporting Goods Park.
- Press release article from: PR Newswire April 4, 2007 700+ words
...grand-opening events, Dick's Sporting Goods Park -- the world's largest...concerts. In November 2006, Dick's Sporting Goods , the #1 sporting goods...the park. "The opening of Dick's Sporting Goods Park marks another key element...
- Dick's Sporting Goods Teams Up With MLS for Kids' Shopping Events.
- Press release article from: PR Newswire September 8, 2008 700+ words
...PRNewswire-FirstCall/ -- Dick's Sporting Goods and some of Major League...scheduled to take place in Dick's Sporting Goods stores throughout the country...be given a complimentary Dick's Sporting Goods gift card and then accompanied...
- GSI Commerce and Dick's Sporting Goods Extend E-Commerce Agreement With New...
- Press release article from: PR Newswire August 26, 2008 700+ words
...merchandising responsibility to Dick's Sporting Goods for its e-commerce business...multichannel solutions, and Dick's Sporting Goods Inc. , announced today that...Stack, chairman and CEO of Dick's Sporting Goods. "We've had a very successful...
- Dick's Sporting Goods Scores Sports Park's Naming Rights.
- Press release article from: PR Newswire November 8, 2006 700+ words
...the world will be called Dick's Sporting Goods Park when it opens in April...20061108/LAW082LOGO) Dick's Sporting Goods, Inc. has signed a 20...marketing officer of Dick's Sporting Goods. "Dick's Sporting Goods Park will...
- Dick's Sporting Goods Teams Up with Little League Baseball.
- Press release article from: PR Newswire April 29, 2008 700+ words
...season swings into action, Dick's Sporting Goods and Little League Baseball are pleased to announce that Dick's Sporting Goods is now the Official Sporting...This sponsorship will give Dick's Sporting Goods the ability to work directly...
- Dick's Sporting Goods Launches Mobile Site On World's Largest HDTV Video Board...
- Newspaper article from: Entertainment Newsweekly September 25, 2009 700+ words
...the third quarter of the Dick's Sporting Goods Cowboys Classic (University...past Labor Day weekend, Dick's Sporting Goods, Inc. (NYSE:DKS) launched...It was unveiled as part of Dick's Sporting Goods Kickoff Week on ESPN, which...
