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MOTHERS WORK INC. Philadelphia, Pennsylvania Oh Baby, Business At This Retailer Is Booming.(A)

Investor's Business Daily

| December 02, 2002 | COPYRIGHT 2002 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MARILYN MUCH

After falling for most of the 1990s, the nation's birth rate is back on the rise.

In fact, women are having more children than at any time in nearly 30 years, according to the Centers for Disease Control and Prevention.

In 2000, births in the U.S. grew to 4 million, up 3% from 1999. It was the third straight annual increase.

At the same time, women are having children at later ages. From 1995 to 2000, the number of births per 1,000 women ages 45 to 49 surged at a compound annual rate of 25%. The number for women ages 25 to 29 grew by only 3.1%. Births for teens ages 15 to 19 fell 2.2%.

Women 45 and older tend to spend more on maternity clothes than younger peers, since they've had more time to amass income, says analyst Richard Zimmerman of Commerce Capital Markets Inc.

The crew at maternity clothes designer and retailer Mothers Work Inc. is working to cash in on these trends. Last fall, the firm paid $19.5 million in stock and warrants for iMaternity, a 166-store store, mid-priced maternity clothes chain.

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