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Electronics Retailers Pull Out The Stops To Pull In Shoppers So-So Holiday Sales Forecast Friday morning gift buyers focused on getting deals on a few specific products.(A)
Byline: PATRICK SEITZ
Consumer electronics retailers pulled out all the stops to get shoppers into their stores Friday for the traditional start of the Christmas shopping season.
But the big challenge for the gadget dealers will be getting consumers to buy more than just sale items and loss leaders. Best Buy Co. and Circuit City Stores Inc. both were offering aggressive sales to attract post-Thanksgiving shoppers.
About 300 people braved freezing temperatures outside a Best Buy store in Skokie, Ill., Friday morning in hopes of grabbing some great deals.
Sue Afryl of Skokie was typical of those who lined up for the 6 a.m. store opening. What was she looking to buy? "DVDs," she said without hesitation. Best Buy was offering a two-for-$20 deal on many digital video discs. Some new releases, such as the hit family film "Monsters Inc.," were going for $12.99.
Circuit City was offering similar prices for DVDs, but its stores weren't opening until 7 a.m. Both electronics chains had special sales that ended at noon Friday.
The early birds at the Best Buy in Skokie knew what they wanted. Many clutched newspaper circulars and shopping lists.
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