Now Playing: Theaters In A Box Bring Top Hits To Family Rooms; More households opting for systems that deliver near-cinema experience.(A)(TRENDS & INNOVATIONS)

Byline: PATRICK SEITZ

Jeffrey Polon doesn't like going to movie theaters much anymore. Noisy crowds, ringing cell phones, seat back kicking and overhyped films that don't live up to their billing are among the turnoffs.

The experience can be "miserable," said the 54-year-old greeting card publisher from Lake Forest, Ill. "I don't mind waiting for rental."

And why not? He's one of a growing number who have installed home theaters -- big-screen TVs, surround-sound speakers and comfy chairs that replicate the best of the theater experience.

Experts say cocooning after 9-11 accounts for only part of the growth of home theater. In addition to families wanting to spend more quality time at home, many consumers simply want to pamper themselves with a great entertainment experience.

Polon says he's reached a point in his life where he wants to treat himself. "I'm a successful person," he said. "I can either take it to my grave or give it all to my nephews and nieces. Excuse me, but I'm going to take care of myself."

Sharp And Clear