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Samsung Looks To New Chip Market; "Nor' Chips Join "Nand'; Move to manufacture Nor flash chips will pit Samsung vs. Intel, AMD.(INTERNET & TECHNOLOGY)(Q & A)
Byline: JAMES DETAR
South Korea's Samsung Group has a new memory chip strategy, one that may put it into direct competition with chip king Intel Corp.
Samsung is the world's biggest memory chipmaker. It sells several types, including dynamic random access memories. DRAMS are the main kind of memory used in personal computers.
The company also makes flash memories. Unlike DRAMs, flash chips retain data after electric current to a device is turned off. Makers of cell phones, personal digital assistants, digital cameras and other devices prize flash chips.
Today, the leaders in flash are Intel and Advanced Micro Devices Inc., along with AMD's partner in Japan, Fujitsu Ltd. But Samsung plans to challenge them, says Tom Quinn, vice president of marketing.
Intel and AMD make a type of flash called Nor, the most popular kind of flash. Between them, Intel and AMD have about 55% of all flash sales. Samsung makes a rival design called Nand that costs less.
In a recent interview with IBD, Quinn talked about Samsung's plans to begin making Nor type flash chips. He also talked about an ongoing rivalry between two PC memory designs, Rambus Inc. DRAMs and double data rate, or DDR, DRAMs. Samsung makes both kinds.
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