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ACTIVISION INC. Santa Monica, California Dude, You Have To Check This Company Out It, Like, Sells Video Games It sells a lot of them, too,thanks to popular extreme sports and superhero titles.(THE NEW AMERICA)
Byline: KIRK SHINKLE
The old man of the video game world is succeeding on Wall Street, thanks to the elder statesman of skateboarding.
Activision Inc., founded in 1979, has ridden its partnership with skateboarding icon Tony Hawk to new financial heights in recent years.
The company is cashing in on the rising popularity of extreme sports among the couch-surfing set with its Tony Hawk Pro Skater and other extreme sports titles.
Over the last few years, the franchise has expanded with athlete-endorsed games for everything from BMX bikes to wakeboards.
The fourth Tony Hawk title is slated for a November release. Activision has signed with the skater for game rights through 2015.
"The early vibe on (Tony Hawk) is very good . . . in terms of game quality and consumer excitement," said Activision Executive Vice President Kathy Vrabeck.
- Activision Reinvents Tony Hawk Franchise This Holiday With Innovative...
- News wire article from: PR Newswire May 18, 2009 700+ words
...never before in Tony Hawk: RIDE from Activision Publishing, Inc...mass audience. "Tony Hawk: RIDE is a massive...brand management, Activision Publishing, Inc...first game for Activision Publishing, Inc. is Tony Hawk: RIDE, which...
- Activision Ships Tony Hawk's Pro Skater(TM) 4 to North American Retail Outlets.
- Press release article from: PR Newswire October 31, 2002 700+ words
...video game of 2001, Activision, Inc. 's Tony Hawk's Pro Skater(TM...able to subscribe to Tony Hawk's Pro Skater 4...agreement between Activision and JAMDAT Mobile...exclusive right to Tony Hawk's Pro Skater 4...
- Activision Proud to Support Tony Hawk Foundation as Title Sponsor of Stand Up...
- Press release article from: PR Newswire October 21, 2005 700+ words
...free public skateparks. Activision supports the Tony Hawk Foundation's efforts...determination. "We are proud of Activision's involvement with the Tony Hawk Foundation," said Bobby...Chairman and CEO of Activision. "Tony has used his...
- Activision's Tony Hawk's American SK8Land for the Nintendo DS Tags Its Turf on...
- Press release article from: PR Newswire November 15, 2005 700+ words
...nationwide, Activision, Inc.'s Tony Hawk's American...capabilities. "Tony Hawk's American...management, Activision, Inc. "In...part of the Tony Hawk's American...com/. About Activision, Inc. Headquartered...
- Activision's Tony Hawk's Underground 2 Catapults Onto Retail Shelves Worldwide.
- Press release article from: PR Newswire October 4, 2004 700+ words
...this week, Activision Inc.'s Tony Hawk's Underground...the ESRB. "Tony Hawk's Underground...president, Activision Publishing...BradyGames' Tony Hawk's Underground...com. About Activision, Inc. Headquartered...
- Aspyr to Publish Activision's Tony Hawk's Pro Skater 4 for the PC and Macintosh.
- Press release article from: Business Wire April 4, 2003 700+ words
...with the release of Activision Inc.'s (Nasdaq:ATVI) Tony Hawk's Pro Skater...of all time. "Tony Hawk's Pro Skater 4...Anderson, director, Activision Business Development...President of Aspyr. "Tony Hawk's Pro Skater 4...
- Activision Ships More Than One Million Units Of Tony Hawk's Pro Skater 2...
- Press release article from: PR Newswire October 3, 2000 700+ words
...million units of Tony Hawk's Pro Skater...launches in Activision's history...same period. Activision's blockbuster...sports hit, Tony Hawk's Pro Skater...original game. "Tony Hawk's Pro Skater exemplifies Activision's branding...
- Activision Calls on Fans to Enter Tony Hawk's Underground 'Face in the Game'...
- Press release article from: PR Newswire September 29, 2003 700+ words
...your chance to batter Tony Hawk ... now it's your...and enter to win Activision, Inc.'s Tony Hawk's Underground...s Underground. Tony Hawk's Underground ships...Monica, California, Activision, Inc. is a leading...