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MEDIA TRENDS Analysts See A Rise In Ad Spending As Firms Look To Spread The Word.(A)
Byline: MARILYN MUCH
Think you're watching a lot of TV commercials now?
Well, get used to them, because more are on the way.
After dropping to a whisper in 2001, the voice of Madison Avenue is about to go up a few octaves.
U.S. ad spending this year could jump 5% to $249.3 billion, figures Robert Coen, director of forecasting for Universal McCann, an arm of Interpublic Group of Cos.
He says a growing number of companies are increasing their TV and print ad budgets as they launch new products and recharge their businesses.
The really big spending might not come around until next year, however.
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