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With Price Guides, Car Web Sites Help Put You In The Driver's Seat.(A)
Byline: PETE BARLAS
So you want to buy a new car? The best advice is to use your head and surf the Web.
Several Web sites offer detailed information on cars, including standard features, options and, yes, prices. And most of it is free of charge.
Thirty-seven percent of new car sales in the U.S. will be influenced by the Web in 2007, says market tracker Jupiter Research. That would be up from 17% last year.
The Internet provides vital information to auto consumers, says Scott Weitzman, a senior director for J.D. Power & Associates, a research firm.
"The Internet levels the playing field," he said. "It allows you as a consumer to negotiate from a position of strength right away."
Consumers can't really buy a car on the Web. Most auto-related sites act as intermediaries. They sell referrals to dealers in exchange for a fee.
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