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Take A Lesson From EBay In Buying, Selling Fourth Year Of Classes.(A)
Byline: PETE BARLAS
Are you ready for eBay U?
Last month, eBay Inc., the world's largest online auctioneer, started its fourth annual university program. A group of roving instructors hold on-site classes at various U.S. cities teaching folks how to buy and sell products on the site.
EBay is one of the Net's big success stories. It has 62 million users. The company believes it can attract more users, and boost use by current users, by holding classes that walk people through the buy and sell process, says instructor Jim Griffith. His title at eBay is ambassador.
"A lot of people are overwhelmed by eBay," he said. "(The course) is a mass handholding in getting them through the process."
EBay plans to hold classes in 22 cities this year. It offers beginning and advanced classes and crash-course seminars for students who can't spend an entire day in school. EBay set up school in 24 cities last year, 23 in 2001 and seven in 2000.
EBay says it averages 400 to 500 people each class. A few sessions have drawn 1,000 students. This is so even though eBay advertises the classes only on its Web site. Word of mouth is the driver, says Griffith.
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