Store of the week. (Frontline).

"For the first year after we opened, we were just selling everything, but I was into R&B Band found that the shop was selling more of that than everything else. So, in the second year we decided to specialise.

We don't really have any competition. HMV and Virgin actually send people here, because we do a lot of stuff they don't do.

Business is not bad. Everyone is complaining. And we are not doing brilliantly, but we are doing better than a lot of people.

We do a lot of mail order, from all over the world. A lot of people on our mailing list live in London, lots of DJs shop with us, including DJs from Radio One, Kiss and Choice. People drive hundreds of miles to visit us. One of our mail order customers from Norway even come over a few weeks ago; he came over on Friday, stayed in the shop most of the day on Saturday and we took him out in the evening before he flew back the next day.

We have been doing mail order for four years and it is probably about one-third of our business. We even ring our mail order customers up if we have something which we think might interest them. We are also starting a text service. Every time we get something new in, we text all of them.

We have one person full-time ringing people, telling them that we are offering the services and asking if they are interested in getting one phone calla week or the text service. We have just under 1,000 people on our mailing list and we've got through around 200 people. And nine out of 10 people have wanted the text service.

We also have our own label, called Cafedesoul, which is a quality soul label and has been going for two-and-a-half years. A lot of it is stuff that is licenced from America. There is a lot of stuff out there that doesn't make it to the UK. We just license it for the ...