No 'end' to the possibilities: SuperEnd technology enhances packaging opportunities. (Packaging).(Crown Cork & Seal Technologies Corp. Inc.)(Crown Holding's Daniel Abramowicz)(Interview)

Metal packaging suppliers continue to work wit beverage manufacturers to increase brand recognition on the retail shelf and lower material expenses. Beverage Industry recently spoke with Crown Holding's Daniel Abramowicz, president, Crown Cork & Seal Technologies Corp. Inc., to learn more about the company's SuperEnd beverage can end technology and how it can help beverage manufacturers enhance their packaging.

Crown Holdings is a leading supplier of metal packaging products for the beer, carbonated soft drinks, water, juice, tea and energy drink categories. The company has operations in North and South America, Europe, Asia, the Middle East and Africa.

Q: What are the key characteristics and benefits of SuperEnd beverage ends?

A: SuperEnd beverage ends utilize a unique countersink wall angle to dramatically reduce metal use, improve end performance and increase branding for our customers while enhancing convenience for the consumer. …