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Business groups plan ad campaign to promote state
Enough with the lurid press about Arizona! That's the message the local chapter of the International Association of Business Communicators is trying to get across.
The IABC, with support from Arizona Strategic Planning for Economic Development, is initiating a statewide "Arizona Appreciation" campaign this week and next at general sessions ASPED is holding in Phoenix, Tucson and Flagstaff.
"We keep hearing about Arizona's problems," explains Alan Hald, chairman of ASPED and of Tempe-based MicroAge Inc. "Now it's time for Arizonans to unify their voices, recognize our challenges and build upon many …