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The Supplier's Perspective
Now more than ever, acquiring and maintaining a competitive edge in personal care product development will be vital to market success in the 1990s. To meet consumer demands, significant advances will need to be made in cosmetic science, dermatology and related fields. Exploiting these advances and implementing them in terms of formulation technology and product development will require more complex interaction and communication between material suppliers and their customers. Better communication earlier in the product development process will bring more innovative product development and market success.
Defining the Need for Change
Evidence suggests a need for change in how we traditionally have performed our jobs. New and innovative raw materials are not being developed as often or as well as the industry would like. In addition, the exclusion of marketing from the customer/supplier …