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Izakaya expanding hours, menus to draw in female diners.(pubs and restaurants make changes to encorage women's custom)(Brief Article)

Japan Food Service Journal

| June 25, 2003 | COPYRIGHT 2003 Pacific Research Consulting, Inc. (Hide copyright information)Copyright

Izakaya, the traditional Japanese pubs that have long kept late hours and attracted a mainly male clientele, are now making changes designed to appeal to female customers. Tasco System and Tsubohachi have a few shops that have recently begun serving lunch at inexpensive prices. Tsubohachi has a set course featuring fried chicken and shrimp …

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