PRIVATE VIEW: Rooney Carruthers, the creative partner at Vallance Carruthers Coleman Priest.(advertising reviews)

We used to go to Butlins in Clacton for our summer holidays when we were kids, a real treat for a boy from Willesden. What fun. I could eat six hot ring donuts in one sitting. At breakfast, every family table got a raffle ticket and we'd sing the breakfast song and the compere would draw the winning ticket.

'Always eat when you are hungry.

'Always drink when you are dry.

'Always wash when you are dirty.

'Don't stop breathing, or you die.

'Aaah aah aah aah box.'

First out of the box is Honda. There is no set style to this campaign and I find that refreshing: it keeps it contemporary. What a well put-together piece of film. The music is very American Beauty and draws you in. I love its depth of observation and style and I'm anticipating that the great voiceover will convince the consumer of the benefits of driving a Honda motor car. Lovely stuff. The art director, copywriter and director win free passes to be hurdy-gurdy.