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THE MEDIA BARONS: DOMINIC PROCTOR.(MindShare)(Interview)
The designer of the blueprint for MindShare, Proctor is the English gent who plays by the rules of media, but he is also not averse to being a bit radical.
Articulate, intelligent, affable, disarmingly modest and with that classically upper middle-class habit of using the word 'terrific' to display both pleasure and describe scale, Dominic Proctor seems to epitomise MindShare's positioning as an agency from the intellectual high-ground.
Whereas some network heads find it virtually impossible not to score cheap points over their rival agencies, Proctor eschews this sort of behaviour - a true gentleman, he plays by the rules.
Earlier this year, ...
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