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CLOSE-UP: LIVE ISSUE - CRISPIN PORTER & BOGUSKY. The US ad agency that trounced 'cog' at Cannes.
This little-known US shop has taken the industry by surprise.
So who are Crispin Porter & Bogusky? The names may only just have come on to your radar after the agency became the unexpected winner at the 50th Cannes International Advertising Festival this year, with its 'lamp' execution for Ikea.
With a reported 15 votes, it scooped the Grand Prix for Film, which had been tipped to go to Wieden & Kennedy for its Honda 'cog' spot.
'It was a great surprise for us because we thought 'cog' was going to get it,' Alex Bogusky, the creative director at CP&B, explains. 'We thought it was a hoax until we actually got to the ceremony. It is very flattering.'
'Lamp' was just one ad from a much-awarded 'unboring' campaign for the home furnishings brand. Humorous and quirky, the spot's entertainment value means it doesn't come across like a commercial.
Written by Ari Merkin and art directed by Steve Mapp and Mark Taylor, 'lamp' tells the story of a table lamp dumped outside in the wind and rain, only to see its shiny replacement through a window. The combination of sentimental music and moving direction by Spike Jonze, through Morton Ankle Sander in Los Angeles, makes the viewer pity the lamp.
Suddenly, a comedy Scandinavian man appears, with the line: 'Many of you feel sorry for this lamp. That is because you are crazy.' He then reminds us that: 'It has no feelings.'
- Gap Selects Crispin Porter+Bogusky as New Creative Agency for Gap Men's.
- Press release article from: PR Newswire December 16, 2004 700+ words
...North America. Crispin Porter+Bogusky will...President/Partner, CP+B. "As part...be working with Crispin Porter+Bogusky to develop...internationally. Crispin Porter+Bogusky is perhaps...Based in Miami, CP+B's other clients...
- Domino's Pizza Selects Crispin Porter + Bogusky as National Creative...
- Press release article from: PR Newswire September 13, 2007 700+ words
...announced the selection of Crispin Porter + Bogusky (CP+B) as its lead...dominos.com/. About Crispin Porter + Bogusky Based in Miami and Boulder, Crispin Porter + Bogusky is perhaps...tobacco campaign. CP+B has the unprecedented...
- Haggar Names Crispin Porter + Bogusky Agency of Record.
- Press release article from: PR Newswire April 21, 2006 700+ words
...brand-building, by leveraging CP+B's substantial creative...explain that, "The Haggar / CP+B alliance seemed to be the...said Jeff Hicks, CEO of Crispin Porter + Bogusky. "Our best results...explain that he was drawn to CP+B's credentials in the area...
- Crispin Porter + Bogusky Officially Opens in Europe.
- Press release article from: PR Newswire June 11, 2009 700+ words
...PRNewswire-FirstCall/ -- Crispin Porter + Bogusky (CP+B), an MDC Partners...part of. That agency is CP+B," said Gustav Martner...partner, Daddy. About CP+B Based in Boulder and Miami, Crispin Porter + Bogusky, a member of...
- Volkswagen Appoints Crispin Porter + Bogusky as Agency of Record for U.S. and...
- Press release article from: PR Newswire September 6, 2005 700+ words
...that it has appointed Crispin Porter + Bogusky as its new...Canada. In this role, CP+B will have full responsibility...ad' centric. With CP+B it's about ideas...S. dealers. About Crispin Porter + Bogusky CP+B is perhaps best known...
- MDC Partners Extends Partnership & Acquires Incremental Stake in Crispin Porter...
- Press release article from: PR Newswire November 1, 2007 700+ words
...28% equity stake in Crispin Porter + Bogusky (CP+B), bringing both...great talent resident at CP+B that has made the...Miami and Boulder, Crispin Porter + Bogusky is considered...and global accounts. CP+B's client roster...
- MDC Partners Inc. announces that Crispin Porter + Bogusky has been named...
- Press release article from: PR Newswire June 21, 2007 700+ words
CP+B wins this prestigious...A) today announced that Crispin Porter + Bogusky, an MDC Partner...Festival in Cannes, France. CP+B added a Silver for Slim...proud of our Partners at Crispin Porter + Bogusky for earning this...
- CRISPIN, PORTER + BOGUSKY: Loved, loathed but never ignored.
- Magazine article from: Creative Review March 6, 2009 700+ words
...gather. Eliza Williams asks why Crispin, Porter + Bogusky is an advertising...of the year award for 2008 on CP+B, the US trade magazine...motivated by simple jealousy, yet CP+B's detractors are especially...Another common complaint is that CP+B is simply a 'rock star...
