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<a href="http://www.accessmylibrary.com/article-1G1-104671715/media-choice-caroline-healy.html" title="Facts and information about MEDIA CHOICE: Caroline Healy, the marketing director at SMG Out of Home, selects MSN's personalised ads in Heat magazine.(Brief Article)">MEDIA CHOICE: Caroline Healy, the marketing director at SMG Out of Home, selects MSN's personalised ads in Heat magazine.(Brief Article)</a>
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MEDIA CHOICE: Caroline Healy, the marketing director at SMG Out of Home, selects MSN's personalised ads in Heat magazine.(Brief Article)
''Drinks on Caroline Healy tonight' is a rare announcement - and not one I expect to see in the pages of a weekly magazine. So it was something of a shock to see this headlined in an MSN ad in Heat.
'On looking at the ad a bit more closely, and comparing notes with a few other Heat readers in the office, I realised they'd very cleverly tailored the ad with each subscriber's name printed in the headline.
'Hugely impactful, and you can't fail to notice it - I'm certain it's the first time most readers will have seen their name ...
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