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CHI uses alternative ending and endline for Tango campaign.(Clemmow Hornby Inge)(Brief Article)

Campaign

| July 04, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Clemmow Hornby Inge has developed a fresh twist to the existing Tango campaign with its latest ad, 'barrel miss'.

A 30-second ad for Britvic's fizzy orange drink introduces the endline: 'You know when you've not been Tangoed.'

It features an office worker being strapped face down on to a chair and then launched towards a barrel of oranges.

As he goes hurtling through the warehouse, a commentator says: 'It's good, it's ...

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