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JWT's latest TV work for Dairylea extends animated cow motif.(J. Walter Thompson, Kraft Dairylea)(Brief Article)

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| July 04, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

J. Walter Thompson has unveiled its latest TV spot for Kraft Dairylea, which tries to reinforce the goodness of the brand, using the animated cows that are featured on the product's packaging.

'Cow manoeuvres', the second in the series for Dairylea spreads and triangles, illustrates the versatility of the product through the cows' antics.

In the ad, cows tiptoe into a barn where they set up a makeshift kitchen, boil some pasta and stir in Dairylea. They then climb on to a motorcycle with a ...

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