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J. Walter Thompson has unveiled its latest TV spot for Kraft Dairylea, which tries to reinforce the goodness of the brand, using the animated cows that are featured on the product's packaging.
'Cow manoeuvres', the second in the series for Dairylea spreads and triangles, illustrates the versatility of the product through the cows' antics.
In the ad, cows tiptoe into a barn where they set up a makeshift kitchen, boil some pasta and stir in Dairylea. They then climb on to a motorcycle with a ...