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Leagas Delaney rolls out Pilsner Urquell integrated ad campaign.(Brief Article)
Leagas Delaney has developed an integrated campaign to help bolster sales of Pilsner Urquell's golden beer in London.
The campaign will target 25- to 34-year-old men more inclined to choose a branded beer than a standard pint, using cinema, outdoor, ambient, Underground and event activity in localised areas across London.
A 60-second cinema spot called 'burglar', which has already run in Europe, focuses on the invention of the burglar alarm more than 100 years ago to protect Pilsner Urquell from being stolen. This will run for three months from July.
Underground poster work will focus on the 161-year-old beer's status as 'the original source of Pilsner' and will be placed at station exits.
The campaign will be concentrated in Shoreditch, Soho, Clerkenwell and Notting Hill, where Leagas ...
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