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Anadin, the Wyeth-owned painkiller brand, is continuing to push its appeal to younger consumers with new ads that shun the scientific approach adopted by its rivals.
Publicis has produced the latest burst of advertising, which spoofs the costume-drama movies of the 50s in an attempt to modernise one of the oldest headache remedies on the market.
The 20-second TV spot, breaking on terrestrial and satellite channels on 3 July, extends the strategy of using humorous situations to show that if you have Anadin with you, you're unlikely to suffer from a headache.
Shot in black and white and with French dialogue, the new commercial features Marie Antoinette in her cell shortly before she is due to be beheaded. When her ...