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Publicis spoofs 50s movies for Anadin.(Brief Article)
Anadin, the Wyeth-owned painkiller brand, is continuing to push its appeal to younger consumers with new ads that shun the scientific approach adopted by its rivals.
Publicis has produced the latest burst of advertising, which spoofs the costume-drama movies of the 50s in an attempt to modernise one of the oldest headache remedies on the market.
The 20-second TV spot, breaking on terrestrial and satellite channels on 3 July, extends the strategy of using humorous situations to show that if you have Anadin with you, you're unlikely to suffer from a headache.
Shot in black and white and with French dialogue, the new commercial features Marie Antoinette in her cell shortly before she is due to be beheaded. When her ...
- Anadin challenge.(Whitehall Laboratories files suit over Irelands's new...
- Magazine article from: Grocer June 2, 2001 700+ words
...products containing paracetamol are to be tested in the courts. Anadin Extra manufacturer Whitehall Laboratories has initiated proceedings...complains the restrictions will seriously affect sales of Anadin Extra which it claims contains less paracetamol than other preparations...
- 4.98 [pounds sterling] lamb chops help Asda stay top.(PRICES)(Statistical data)
- Magazine article from: Grocer Grew, Joanne August 8, 2009 700+ words
...Ambrosia creamed rice 425g 0.78 0.78 Anadin Extra (not soluble) 16pk 1.53 1.62 Apples...Ambrosia creamed rice 425g 0.78 0.78 Anadin Extra (not soluble) 16pk 1.62 1.62 Apples...Ambrosia creamed rice 425g 0.78 0.79 Anadin Extra (not soluble) 16pk 1.08 1.69 Apples...
- Caffeine society.(Features)
- Newspaper article from: Sunday Mirror (London, England) November 4, 2001 700+ words
...these pick-me-ups, at 50mg of caffeine a tablet, with coffee - or you'll be awake all night. ANADIN EXTRA 45 mg EACH Anadin Extra tablet contains 45mg of caffeine, so again it's not a good idea to take them with coffee. REGULAR...
- Two TV ads prescribed for Anadin as big healthcare brands get winter push....
- Magazine article from: Grocer Mowbray, Simon December 1, 2001 700+ words
...affair and becomes convinced when he discovers a packet of Anadin Extra in her bag. He argues that her constant moan of having a...the detective investigating the case discovers a packet of Anadin Extra in his coat pocket. Both ads are scheduled to run until...
- Prices to fall in free-for-all at the pharmacy
- Newspaper article from: The Independent - London Glenda Cooper October 19, 1996 700+ words
...pharmacy despite industry claims." Big savings in store for customers Branded product RPM price Own-label product price Anadin Extra (24 pack) pounds 2.22 99p Lemsip (10) pounds 3.39 pounds 1.69 Seven Seas Cod Liver Oil (60) pounds 3.59 pounds...
- Brands of Gold.(News)
- Newspaper article from: Sunday Mirror (London, England) Lyons, Teena May 31, 1998 700+ words
...director OUR main pricing battle has been with medicines, which is one area where price fixing is still legal. For example, Anadin Extra Strength must be sold at pounds 2.45 at whatever shop you buy them from. That compares to our own Extra Strength paracetamol...
- Medicine prices slashed by half; Retail price law lifted.
- Newspaper article from: Birmingham Evening Mail (England) May 16, 2001 700+ words
...Nurofen tablets which would be reduced by pounds 1.26 to pounds 1.89, while shoppers would pay pounds 1.29 for 16 Anadin Extra, 86p less than previously. Branded Asda said it would be reducing the price of branded medicines by up to 50 per cent and...
- There's no pain without gain.(Brief Article)
- Magazine article from: Grocer July 15, 2000 700+ words
...the liquid ibuprofen formulation allows it to be absorbed into the bloodstream faster than ordinary ibuprofen tablets. Anadin Extra and Anadin Extras Soluble contain aspirin, paracetamol and caffeine, providing fast effective relief from headache, migraine...