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KFC promotes chicken salad option on TV.(campaign created by Bartle Bogle Hegarty)(Brief Article)
KFC is aiming to broaden its appeal to women and develop a healthier image with the launch of its new chicken salad, which will be backed by a TV campaign created by Bartle Bogle Hegarty.
The spot, called 'street', is the latest execution in BBH's 'got chicken, got soul' campaign, which aims to reposition KFC as soul food by highlighting the social experience people share when eating its food.
'Over the past five years, we have introduced a number of innovations to broaden our appeal, and lunchtime has been one of the key areas for growth,' Claire Harrison-Church, the marketing director at KFC (GB), said.
The ad opens on a shot of a young man climbing out of a first-floor window with a girl passing out stereo equipment. Funky ...
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