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JCDecaux develops vinyl-wrapped bus sites for Hulk movie.(Brief Article)
JCDecaux has devised a multi-format outdoor campaign for the release of the film, The Hulk, based around the idea of the Hulk breaking out of poster sites.
Through its Innovate special-projects division, JCDecaux has created 'Hulk zones' at selected bus shelters and built special 'Hulk impact' 96-sheets.
The single and double bus shelters are fully wrapped with a vinyl image of the Hulk exploding through the glass. On the six-sheets at either end of the shelters, a lenticular morphs ...
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