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Peugeot 307 ad uses idea of envy.(TV spot by Euro RSCG Wnek Gosper)(Brief Article)
Euro RSCG Wnek Gosper has created a new TV spot for the Peugeot 307, attempting to maintain the car's success after it was heralded as the Coty International Car of the Year 2002.
In the new work, breaking on 7 July, the car is presented as something that will be noticed because of its personality. The spot continues the idea of individuality, focusing on the passionate responses of envy the car can evoke.
The Frederik Bond-directed spot reveals a Peugeot 307 driver experiencing a series of bizarre events, such as pigeons flocking to his car, after a woman deliberately throws bread on to its roof. Later, a car park attendant crashes the barrier on to the roof of the car, while casually ignoring the driver.
The driver soon becomes aware that other 307s are getting the same treatment.
Then, while looking down from his office, he watches as a grand piano falls from the sky, crushing his Peugeot.
A classical music soundtrack and dim ...
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