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Lowe promotes new Vauxhall Signum as a rule-breaking car.(Brief Article)
Vauxhall is launching what it claims is an entirely new class of premium car, the Signum, with advertising stating that 'normal rules do not apply'.
The national TV campaign through Lowe marks the start of an initiative by the company to shed its reputation for making plain cars by launching a series of out-of-the-ordinary niche models.
The Signum is aimed at 35- to 50-year-old middle managers who want a car stylish enough for business but also suitable for family outings.
The commercial, breaking nationally this Friday and scheduled to run for the next five ...
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