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VW Polo ad extends tough theme.(print campaign from BMP DDB)(Brief Article)
Volkswagen Polo's new print campaign from BMP DDB uses a tongue-in-cheek take on Hollywood heist movies to emphasise the tough qualities of the car marque.
The ad, called 'cops', shows a squad of US police officers taking cover behind a Volkswagen Polo during a siege on a city street. The endline reads: 'Small but tough. Polo.'
'We have tried to move the creative style on from the last two ads we did for Polo and we thought it would look good to go ...
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