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The Allmond Partnership, which last week bought itself out from Omnicom, has appointed Paul Longhurst as its managing director.
Longhurst, who joined TAP 18 months ago as an inter-active TV consultant, will lead a newly created management team that has been built to diversify the agency from its core BT television buying origins.
Previously a director at Quantum New Media and executive media director at Ammirati Puris Lintas, Longhurst will work with the chief executive, Nigel Allmond, to take the agency into new areas.
Longhurst is ...