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Multinational advertisers could face fresh legal challenges from pressure groups in the wake of the blow to freedom of commercial speech dealt by the US Supreme Court last week.
Ad industry leaders in the US and Europe have been stunned by the court's verdict that a campaign by Nike rebuffing claims that it uses sweatshop labour is not protected by the right to free speech.
Now they fear that activists all over the world will be encouraged to use the courts in their attempts to stop advertisers defending themselves on contentious issues.
Nike, which is being sued by a Californian anti-globalisation campaigner for making false claims about its treatment of workers in the Far East, had argued ...