AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Close
Create a link to this page
Copy and paste this link tag into your Web page or blog:
<a href="http://www.accessmylibrary.com/article-1G1-104671695/rajar-testing-rejects-electronic.html" title="Facts and information about Rajar testing rejects electronic systems to monitor listeners.(Brief Article)">Rajar testing rejects electronic systems to monitor listeners.(Brief Article)</a>
Close
Set up an RSS feed that alerts you when new articles from Campaign are available.
Frequently asked questions about RSS feeds
Rajar testing rejects electronic systems to monitor listeners.(Brief Article)
Rajar, the radio industry audience measurement system, has rejected the electronic measurement system favoured by its critic Kelvin MacKenzie.
MacKenzie, the chief executive of the talkSPORT owner, The Wireless Group, has introduced the Radiocontrol wristwatch measurement system, but Rajar has rejected this and the alternative Arbitron People Meter system after 15 months of testing.
Rajar has raised concerns over the consistency in results of both systems and has asked the manufacturers to work on modifications before it will reconsider replacing its diary system.
...
Related articles from newspapers, magazines, journals, and more
For more facts and information, see all results
- Sally army or a new Aunt Sally at Rajar? Running Rajar is a tough job: even if...
- Magazine article from: Marketing Week Parry, Caroline December 18, 2003 700+ words
...takes over at Rajar at a crucial time...a new audience measurement system (MW last week...Bedoyere's time. Rajar is facing legal...an electronic measurement system after 15 months...a new audience measurement system, rather than...or failure at Rajar. He ...
- Rajar to measure online radio listeners.(Brief article)
- Magazine article from: New Media Age June 21, 2007 700+ words
Rajar, the audience measurement system for the radio industry, is set to take into account website...looking to publish our first results in August," said a Rajar spokesman. rajar.co.uk Copyright: Centaur Communications Ltd. and licensors
- GCAP MEDIA PLC - Rajar Results Wave 2 2006.
- Press release article from: PR Newswire UK Disclose August 3, 2006 700+ words
...104.9, Choice FM and Classic FM. 7. RAJAR (Radio Joint Audience Research Ltd) manages...across the UK (analogue and digital). RAJAR Wave 22006 SUMMARY OF STATIONS/BRANDS Total GCap Media UK RAJAR RAJAR RAJAR RAJAR RAJAR Wave 2 Wave 3 Wave...
- Can Rajar afford to move from diaries to meters? Rajar is still debating...
- Magazine article from: Marketing Week Douglas, Torin July 15, 2004 700+ words
...that in the row over whether to switch its Rajar research from paper diaries to electronic...lot more to produce than diaries. With Rajar about to move into the second phase of...the front-page of Broadcast. It quoted Rajar's managing director, Sally de la Bedoyere...
- Analysis: Rajar takes a measured approach to change.(introduction of electronic...
- Magazine article from: Marketing Week May 25, 2006 700+ words
Radio audience measurement body Rajar has finally shown its hand over what research...diary system. To counter these concerns, Rajar has overhauled the core survey, and will...three contracts, which are thought to cost Rajar an extra #3m, will begin at the start...
- Telecontrol Objects to RAJAR's Conclusion on Audiometer Quality.
- Press release article from: PR Newswire Europe February 17, 2005 700+ words
...PRNewswire/ -- Telecontrol and GfK object to RAJAR's last audiometer test and its findings...results of the latest test published by RAJAR. The MediaWatch system is not a prototype...such incomparabilities. To prepare the RAJAR test, Telecontrol conducted the same test...
- Rajar given extensive support for radio audience electronic measurement...
- Magazine article from: Marketing Week May 20, 2004 700+ words
Rajar has received the backing of international...to testing electronic measuring devices. Rajar, the joint BBC and commercial radio audience...Wireless Group, owner of TalkSport, that Rajar is dragging its heels in introducing electronic...
- MacKenzie dismisses Rajar announcement.(Media)(Brief Article)
- Magazine article from: Marketing Week May 6, 2004 700+ words
...owner Wireless Group, has dismissed Rajar's announcement that four new--but...measurement technology. MacKenzie describes Rajar's announcement this week that it is looking...measurement as the "same old flannel", because Rajar would not reveal the names of those involved...