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AMV to promote safer drinking for Diageo.(Abbott Mead Vickers BBDO)(Brief Article)
Abbott Mead Vickers BBDO has won the task to create the first campaign by Diageo to promote responsible drinking.
The agency was awarded the account following a pitch among the company's six roster agencies: J. Walter Thompson, Mother, Saatchi & Saatchi, Bartle Bogle Hegarty and Miles Calcraft Briginshaw Duffy.
Last week, the competing agencies were asked to present work they had previously done that had helped to change behaviour.
While AMV currently handles Diageo's Guinness contract, the agency has also worked on the Government's Department for Transport and Department of Health accounts.
Diageo, which is the parent company for drinks brands such as Gordons Gin and Jack Daniels, is looking to promote responsible drinking habits ahead of an anticipated Government crackdown on advertising alcoholic products.
In particular, ...
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