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Ipsos-RSL publishes Europe 2003 findings.(on media, internet access)(Brief Article)
A survey of the top demographic of Europeans shows that they continue to have a high consumption of pan-European media and nearly all have internet access.
The Europe 2003 research, from Ipsos-RSL, attempts to deliver a rounded view of the top 4 per cent of Europeans to media planners. It shows that 96 per cent have internet access, while one in four read an international publication and 61 per cent view at least one pan-European television channel each week.
The Financial Times emerged as the most popular daily title with 689,000 daily readers (a 6.6 per cent share of the audience). Time was the top weekly magazine with 568,000 readers (5.5 per cent) among the top demographic.
National Geographic was the leading monthly with a readership in this audience of 801,000.
CNN was the leading TV channel with a weekly reach of 3.1 million among the sample questioned by Ipsos, ...
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