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James O'Connor, the ex-director-general of IPA, dies aged 85.(Obituary)
James O'Connor, regarded by many as the most pioneering and innovative director-general of the IPA, has died aged 85 after a heart attack.
During his 22-year stint as the chief of the agency trade body, he was credited with drafting the first UK advertising codes and being a key player in the establishment of commercial TV in 1955.
He set up the Audit Bureau of Circulations, the European Association of Advertising Agencies and was awarded a papal knighthood for masterminding publicity for the Pope's visit to Britain in 1982.
'Of all the IPA director-generals, James was the most impressive,' Philip Circus, the IPA's former legal ...
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