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Three line up to vie for BoxClever's pounds 1m advertising account.(Brief Article)

Campaign

| July 04, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BoxClever, the merged Radio Rentals and Granada electronic rentals company, has invited three agencies to pitch for its creative account.

Leagas Delaney, Miles Calcraft Briginshaw Duffy and an undisclosed agency have been chosen to pitch for a pounds 1 million above-the-line test campaign to run before Christmas, with the possibility of an pounds 8 million national roll-out next year. The pitches are scheduled for next week.

Advertising is expected to play on consumers' fears that technology is constantly ...

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