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Claydon Heeley wins Goodyear's Euro below-the-line assignment.(Goodyear appoints Claydon Heeley Jones Mason to its pan-European below-the-line account)
Goodyear, the tyre manufacturer, has appointed Claydon Heeley Jones Mason to its pounds 15 million pan-European below-the-line account.
The agency won the business following a three-month review process. It saw off its sister Omnicom agency, Proximity, in a final head-to-head pitch after a selection process from a longlist created by the AAR.
Claydon Heeley will work alongside Leagas Delaney, Goodyear's above-the-line agency, on the Goodyear brand across 11 key European markets. These include the UK, Germany, France, Spain and Italy.
Goodyear wants its below-the-line activity to reflect more closely its brand work and to build better relationships with customers. Claydon Heeley's remit includes customer relationship management, retail work and guerrilla marketing activity.
The review was overseen by Eric Bequin, the European marketing services director at Goodyear. Bequin said: 'We were impressed by the level of commitment and creativity that was demonstrated by all of the agencies, but eventually we reached a unanimous decision to work with ...
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