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Legal & General plots pounds 10m ad rethink.(Legal & General is reving its media and creative accounts)(Brief Article)
Legal & General is reviewing its pounds 10 million media and creative accounts out of the WWAV Rapp Collins Group.
An intermediary has been appointed to select a shortlist of agencies, both media and direct marketing specialists, to pitch for the briefs.
The Omnicom-owned WWAV has held the two accounts for seven years. Last November, it launched an integrated below-the-line campaign to support its '2 in 1' ISA aimed at consumers wishing to save for both short and long-term needs. The campaign used targeted inserts, national press and direct mail.
According to Nielsen Media Research, during the past 12 months Legal & General had an above-the-line media budget of pounds 5.5 million, spent largely on press advertising.
Legal & General is the UK's third-largest life assurer and is in the FTSE top 50. The company manages funds in excess of pounds 116 billion worldwide, but its ...
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