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Thomas takes up top Proximity role.(Chris Thomas becomes the head of Proximity London)
Chris Thomas, who was ousted from his position as the chief executive of Lowe in March, has been appointed to run the Omnicom direct marketing agency, Proximity London.
Thomas, 41, will take over as the chief executive in September when Simon Hall, the current chief executive, moves to the role of chairman in order to focus on his duties as the chief executive of Proximity Worldwide.
Thomas' role at Proximity reunites him with Abbott Mead Vickers BBDO's group chief executive, Michael Baulk. The pair previously worked together during Thomas's ten-year spell at AMV, before his emergence as a central figure in the merger of Lintas and Lowe.
Thomas was forced to quit Lowe in the spring following a difficult year for the UK shop, which suffered a number of account loses including the pounds 43 million Orange business.
The reunion of Baulk and Thomas is expected to improve further the successful working relationship between Proximity and its above-the-line affiliate AMV.
Proximity, AMV and Wolff Olins won the Royal Mail's integrated communications account earlier this year following a joint pitch. AMV and Proximity were also successful in their joint pitch for Norwich Union Direct at the end of last year.
Baulk ...
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