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JWT on alert as Sun Microsystems holds talks with agencies.(Brief Article)
The IT giant Sun Microsystems is holding talks with London agencies as it considers a review of its creative advertising account, worth pounds 5 million in the UK.
The company is said to be looking to reposition itself as a more consumer-based brand, moving away from its current image as a business-to-business technology supplier.
J. Walter Thompson retained its position on Sun's pounds 70 million global business in September last year after winning a pitch against rivals Leagas Delaney and Fallon. The victory was linked to the computer company's desire to run a global campaign comprised of TV, poster and press elements.
The talks are at an ...
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