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M&S issues womenswear ad brief.(Marks & Spencer plans advertising related to its upcoming women's clothing collection)(Brief Article)
Marks & Spencer is in talks with a number of creative agencies with a brief to develop the launch strategy for its next women's clothing collection.
It is unclear if Rainey Kelly Campbell Roalfe/Y&R, which handles the core pounds 26 million M&S account, has been asked to pitch ideas for the launch.
The brief is calling for a strategic plan on how best to position the range against its competitors as well as the most effective brand name for the collection.
The UK clothes market is the biggest retail sector after food and groceries.
The campaign will attempt to lure the all-important 35- to 45-year-old women into M&S shops.
Analysts have predicted a slump in the womenswear market on the back of older consumers growing increasingly concerned about the falling value of savings and pensions. Womenswear ...
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