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DEAL WITH PEOPLE EFFECTIVELY The Power Of Persuasion.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)

Investor's Business Daily

| July 03, 2003 | Cooper, Cord | COPYRIGHT 2003 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Cord Cooper

9 As commander in chief, he led the effort that toppled Saddam Hussein.

He prosecuted a war that removed the Taliban from power in Afghanistan. And he has galvanized Americans.

Though the strength of the economy and effect of his tax cuts are still unclear, President Bush's achievements have surpassed the predictions of even his most loyal supporters.

His success, insiders say, is no fluke. They cite Bush's strengths as governor of Texas and as the Republican Party's standard-bearer in 2000.

Bush reaches his goals, observers say, because he stays on message and has mastered the most important skill a leader can develop -- the power to persuade.

He's also stuck to these time-tested leadership principles:

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