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AEROPOSTALE INC. New York, New York; Youth Will Be Served At Teen-Oriented Chain.(THE NEW AMERICA)
Byline: MARILYN ALVA
Teens might make some merchants cringe, but if you consider the demographics of this finicky and fickle group, retailers such as Aeropostale Inc. have to love them.
Take their sheer numbers. In 2000, when the last census was taken, the U.S. had almost 32 million 12- to 19-year-olds, many of whom are out there roaming malls. The group spends about $65 billion a year on apparel and accessories.
They represent the second largest demographic in the U.S., behind the baby boomers. And they're the fastest growing segment in the nation.
"Everyone's chasing the teen dollar," said analyst Brian Tunick of J.P. Morgan.
Tunick, who recently put out an exhaustive study of the teen market, says more than 10,000 stores cater to teens. That's about double the number five years ago.
Mall-based Aeropostale has about 400 of those stores, making it one of the smaller teen chains.
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