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DON'T BE AFRAID TO INNOVATE; BE DIFFERENT Put The Naysayers On Ice.(LEADERS & SUCCESS)(IBD'S 10 SECRETS TO SUCCESS)
Byline: Doug Tsuruoka
8 Even wild ideas can work if they're executed well.
Everyone thought Frederic Tudor was nuts in 1805 when he tried to get rich by shipping ice from New England to the tropics.
Tudor loved offbeat ideas. He noticed ice was plentiful around his native Boston in winter --in ponds, lakes and rivers. And it was free.
He also knew most folks in the Caribbean or the Deep South had never seen ice. They might pay top dollar for ice to cool drinks or food.
There was one problem. It was the early 1800s. There was no technology to keep ice from melting during a long ocean voyage.
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