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Hearing America Singing . . .: . . . and watching it eating, and . . .

National Review

| July 14, 2003 | LONG, ROB | COPYRIGHT 2003 National Review, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Hollywood

A friend of mine filmed a television pilot last year. A "pilot" is a trial episode of a proposed series. What you do, essentially, is spend anywhere from $750,000 to $2 million on 22 minutes of film, hopeful that one of the big television networks (or, hell, one of the small television networks-you've just dropped some fat coin, why be choosy?) will spot some long-running potential, order more episodes, and put you on the air.

So my friend films his pilot, and he and his partner, the director, take it to one of the market-research facilities here in town to be market tested. Thirty or forty scientifically assembled participants (culled from ...

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