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Brand it Like Beckham.(David Beckham's sponsership deals more than double his salary)
Here's a test of your celebrity savvy. Who deserves top billing: the noble statesman and internationally revered icon who liberated his people or the 28-year-old millionaire sportsman with the squeaky voice and ever-changing hairstyle? That was the question keeping London newspaper editors up all night when Nelson Mandela met David Beckham last month. The Guardian made no bones about its answer: "The former president of South Africa was yesterday lucky enough to meet one of the world's most gifted footballers." They were joking. We think.
In the constellation of 21st-century celebrities, Beckham is more than an icon; he's a brand. Through his feats on the playing field and his exemplary…
- As Becks suits up for Spain, real action happens in stores.(Viewpoint)(David...
- Magazine article from: Advertising Age Hatfield, Stefano July 21, 2003 700+ words
...fashion icon David Beckham as a member of Real Madrid, the storied champion...Never mind that Beckham may not command...starting position on Real Madrid's all-star team...here). This week Real Madrid and Beckham head to Asia for...
- Beckham passes Real Madrid medical with flying colours.
- News wire article from: Europe Intelligence Wire July 1, 2003 700+ words
...play," commented Real Madrid doctor Alfonso Del Corral briefly after Beckham's two-hour physical...s own TV channel Real Madrid TV. Beckham was greeted on his...on hand to greet Beckham - as was Real Madrid director general...
- White Angels: Beckham, Real Madrid, and the New Football.(Brief Article)(Book...
- Magazine article from: Publishers Weekly November 29, 2004 700+ words
WHITE ANGELS: Beckham, Real Madrid, and the New Football JOHN CARLIN. Bloomsbury, $24.95 (342p...than Spain's Real Madrid. Since the 2003 acquisition of David Beckham, the celebrity player who came from Britain's Manchester United...
- Showbiz is in another league with Beckham. (Inside Moves).(David Beckham joins...
- Magazine article from: Variety Hopewell, John Johnson, Debra June 30, 2003 700+ words
...beachhead. For this to happen, he needs Beckham. Already, "Real Madrid is a rising financial star of European...out one "Harry Potter" a year; Beckham can turn out for Real Madrid every week. Beckham will give Madrid a fast lane into...
- Everything's all-white for David Beckham at Real Madrid.
- News wire article from: Europe Intelligence Wire June 18, 2003 700+ words
...England captain David Beckham has agreed to sign for Spanish giants Real Madrid from Manchester...Manchester United and Real Madrid, and on the provision...statement. "David Beckham has agreed personal terms with Real Madrid and expects to sign...
- Football: Confusion over Beckham's Real Madrid future.
- News wire article from: Europe Intelligence Wire January 10, 2007 700+ words
...Unlimited) David Beckham's future at Real Madrid is unclear after...been renewed." Beckham's advisors contacted Real Madrid following the report...a spokesman for Beckham. "There is an...the table from Real Madrid we will be meeting...
- CAMPAIGN: Sports PR - Transfer deal yields global media frenzy.(David Beckham,...
- Newspaper article from: PR Week (UK) June 27, 2003 700+ words
...To secure the transfer of Beckham to Real Madrid in a manner that did not...Spiegel. Keying 'David Beckham transfer Real Madrid' into search engine Google...agreed to transfer David Beckham to Real Madrid for pounds 25m. 'I feel...
- Beckham signs two-year contract extension with Real Madrid.
- News wire article from: The America's Intelligence Wire August 28, 2006 700+ words
...Byline: BETH HARRIS David Beckham has signed a two-year contract extension with Real Madrid. Beckham's contract had been due...presidential election on July 3 Beckham joined Real Madrid in 2003 from Manchester United...
- Real Madrid wants to talk to Beckham about contract extension.
- News wire article from: The America's Intelligence Wire August 28, 2006 700+ words
...Byline: ABDUL SATTAR Real Madrid is hoping to talk to David Beckham about a contract extension...important but in this Real Madrid sports aspects take priority...Calderon said late Sunday. Beckham joined Real Madrid in 2003 from Manchester...
- UPDATE 2- Man Utd sell Beckham to Real Madrid.
- News wire article from: Europe Intelligence Wire June 17, 2003 700+ words
...sell England captain David Beckham to Real Madrid. Beckham, 28, is thought to have agreed...whether any deal would include a Real Madrid player. There have been suggestions that Figo, with whom Beckham might otherwise have to vie...
Source: HighBeam Research, Brand it Like Beckham.(David Beckham's sponsership deals more than...
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