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UK mobile music recognition technology company Shazam is setting its sights on the largely untapped mobile market in China following the start of its international roll-out via a deal with Vodafone D2 in Germany.
Shazam music and marketing director Vijay Solanki says a 4.2m [pounds sterling] round of funding, primarily from original investors including Lynx and IDG, will help push international expansion.
"This will give us access to one of the biggest markets in terms of numbers, but one of the smallest in terms of market share in mobile, and we will be working with the Chinese over the next 12 months to have a presence," says Solanki.
Through the German deal, which was announced in March, all Vodafone D2 users in that market can access the service branded as Vodafone-Music ...