Chrysalis' London-Rowell to take on Universal sync. (News).

Universal is underlining the ever-increasing, importance of synchronisation revenue by poaching Tracie London-Rowell from Chrysalis Music.

In a decade at the indie publisher, London-Rowell established a reputation as one of the most effective operators in synchronisation with her successes including striking a sync deal with Vodafone for the use of the Dandy Warhols' track Bohemian Like You. The track subsequently became a Top Five hit.

London-Rowell, who started her music career in Polydor's marketing department in the late Eighties, also placed the Leftfield track Phat Planet in the Guinness White Horses ad, which recently won a Channel Four-aired poll as the best ad of all time.

As Universal's newly-installed ...