Chili's execs taking aim at billion-dollar revenues in '96. (Chili's Inc., a Dallas based restaurant operator)

Chili's execs taking aim at billion-dollar revenues in '96

`Never say die' work style backs aggressive expansion

With fiscal 1991 revenues expected to pass the $500 million mark, Chili's Inc. executives are plotting a course that they believe will take the company to the billion-dollar milestone in five years. No wonder industry analysts that follow the Dallas-based restaurant operator are so bullish on the company.

A company that appears to have a sterling reputation within the industry, Chili's, which recently reported record second quarter revenues of nearly $100 million, is on a roll.

Since taking over Chili's in 1983, chairman and chief executive officer Norman Brinker, the founder of Steak & Ale, has led the company from a …